REPORT DESIGN
The 2025 Cash Poor Report
At SoLo Funds, I led design for the 2025 Cash Poor Report, covering the full report layout, landing page, and social media campaign. The project transformed dense financial data into a clear, empathetic story that highlighted how 40% of Americans have less than $200 in their accounts and shed light on the growing cost of borrowing in the U.S.
Company
SoLo Funds
Timeline
One Month
Role
Designer
Services
Report + Website
Annual Report
Americans Living Paycheck to Paycheck
The 2025 Cash Poor Report visualized the financial realities of Americans living paycheck to paycheck. From data visualization to layout and campaign assets, the design turned complex research into an accessible narrative that deepened SoLo’s role as a voice for financial transparency and inclusion.
Cash Poor Report Essentials
Custom one-pagers were designed to spotlight key findings, insights, and definitions from the report. These PDFs were used across PR and marketing to make the content easy to share and quick to grasp.
Key Findings:
Here’s a collection of key visual takeaways I designed from the report. They were used across the website, social media channels, and a one-pager.
2025 Cash Poor Report:
Layout design, infographics, landing page, and social assets were crafted in close partnership with leadership, product, and external teams. The timeline was tight, the impact significant, and execution seamless.
2025 Cash Poor Report:
Custom Data Visualizations:
Templates for Tables + Infographics
Photography Look + Feel
The 2025 Cash Poor Report turns lived struggle into data that demands attention. By revealing the hidden cost of borrowing for working Americans, it bridges insight and empathy, equipping consumers, advocates, and policymakers with the understanding needed to build a fairer financial system.
