DSM
Building a Modular Design System for Verizon Media’s Corporate Website
At Verizon Media, the focus was on creating a scalable design system to support a content-heavy corporate website. Leading the design effort, I developed a modular system that seamlessly integrated large visuals, videos, and well-structured copy, ensuring a visually engaging and user-friendly experience.
Starting from the ground up, the design system was crafted to handle diverse content needs while adhering to strict brand guidelines. This approach resulted in a cohesive and dynamic platform that effectively showcased Verizon Media's content and identity.
Company
Verizon Media
Timeline
4 Months
Role
Head Designer
Services
Product Design + Strategy
The Challenge
Create a scalable platform for 27 markets and 12 languages that maintained brand consistency while serving diverse global audiences with intuitive user journeys.
The Clarity Method Approach
01.
Content Reorganization
Conducted research across markets, aligned goals through workshops, and identified segments needing clarity.
02.
Collaborative Framework
Established workflows across design, content, and development, with feedback for global stakeholders.
03.
Iterative Design Process
Progressed from wireframes to interactive prototypes, conducting user testing across primary markets.
04.
Systematic Implementation
Delivered a modular design system with detailed specs and governance to ensure long-term consistency.
Verizon DSM
Design System
Leveraging the design system and modular components to bring the Verizon Media website to life in a consistent framework.
Bringing the Verizon Media Corporate Website to Life
The Solution
01.
Intelligent user pathways for quick content discovery
02.
Flexible component system for regional customization
03.
Adaptive content strategy based on user behavior
04.
Optimized architecture for global markets
Impact
$100M+ in influenced revenue
42% reduction in bounce rate
300% rise in organic search
65% boost in time-on-site
The redesign transformed how our customers interact with our brand. What impressed us most was how seamlessly the design scaled across our global markets while maintaining a cohesive brand experience.
— Director of Digital Marketing, Verizon Media
